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Top related persons:
Nikhil Raj - 2 Raj - 2 you’ve - 1 there’s - 1 ” - 1 Walmart.com - 1 ” Raj - 1 doesn’t - 1
Top related locs:
Vizio Walmart.com “ Tucson , Arizona U.S San Francisco New York
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Walmart - 1 Wall Street - 1 Amazon - 1 Business - 1 Vizio - 1 CTV - 1 “ Walmart - 1 Walmart Connect - 1

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2 mentions found


☆ 3 ways buying Vizio would send Walmart's ad business surging and put Amazon on notice
  + stars: | 2024-02-15 | by ( Ryan Joe | Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Walmart is reportedly in talks to buy TV manufacturer Vizio for over $2 billion , in an effort to bolster its ad business, according to The Wall Street Journal. Here are three ways Vizio would power-up Walmart's ad business and make it a much bigger competitor to Amazon, according to several ad industry experts. While Walmart buying Vizio would grow its ads business, it would also improve the margins for its current ad business, said Nikhil Raj, chief business officer of adtech company Moloco’s retail media business. The new inventory Walmart would inherit would let it tap TV and branding budgetsIf Walmart buys Vizio, it would inherit connected-TV ad inventory, which it doesn’t currently have. Most of Walmart’s retail media business comes from search ads , though it’s expanded that to include some display and video ads.
Persons: you’ve, there’s, ”, Nikhil Raj, Raj, Walmart.com, ” Raj, doesn’t, it’s, ” Forrester, Nikhil Lai, Eric Franchi, Eric Seufert, Mobile Dev Organizations: Walmart, Wall Street, Amazon, Business, Vizio, CTV, “ Walmart, Walmart Connect, Connect, VC, Mobile Locations: Vizio, Walmart.com, “
☆ Instacart's flat shopping orders could hurt ad growth - analysts
  + stars: | 2023-09-11 | by ( Arriana Mclymore | Thomson Reuters | Arriana Mclymore Is A New York-Based Reporter Covering E-Commerce | ) www.reuters.com   time to read: +3 min
Instacart also sells ad space on its site, including to Pepsi and Kellogg's, which want to promote products online. Instacart, valued at $9.3 billion, said its grocery orders remained flat for the first six months of 2023 at 132.9 million compared to the year-ago period, Securities and Exchange Commission filings showed. Gross transaction value rose 4% to $14.94 billion over the same period, while ad revenue grew 24% to $406 million from $327 million. Gross profit grew faster than gross transaction value for products sold on Instacart, including merchandise, taxes and fees. Some advertisers may not be as worried about Instacart's slowed order growth, said Nikhil Raj, retail media business lead at ad solutions firm Moloco.
Persons: Eric Cohn, Cheney Orr, Instacart, Fidji Simo, Andrew Lipsman, there's, Lipsman, Gross, Instacart's, Nikhil Raj, Raj, Arriana McLymore, Richard Chang Organizations: Safeway, REUTERS, Pepsi, Securities, Exchange, Insider Intelligence, SEC, Thomson Locations: Tucson , Arizona, U.S, San Francisco, New York
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